The soul usually knows what to do to heal itself.
The challenge is to silence the mind.
My holidays in Cape Town are slowly but steadily coming to an end, and I’m trying to soak up as much sun as possible before I have to head back home to snowy Berlin. I got used to life in the sun so fast, it seems unthinkable right now that soon I’ll be flying back to icy Germany, where we’ll get daylight until 5pm at best. The contrast couldn’t be bigger.
Well, and Fashion Week is approaching fast as well… I’m pretty sure I’m going to need a couple of days to get back into my regular routine back home. I’m going to have to kickstart everything, from 0 to 100%.
Having said that, part of me is also looking forward to being in Berlin, I actually do feel a little homesick. I miss my regular routine here, my job, my home and – super important – my cats! I guess this sense of longing to be home is a real indicator that my batteries are charged. Plus, it’s about time you guys hear from me more frequently again :)
Once arrived in Berlin, I’ll do my best to catch up with daily life as fast as possible, to rebuild a routine before Fashion Week starts – once that gets going I won’t have time for anything else. So, to sum it up, my goals for the first week in Berlin in 2017 are simply and down to earth: arrive, and get started.
Fashion Week, yada-yada-yada, can we please talk about the fact that Dschungelcamp (a German reality TV show) is about to start again? I know, I know, my blogger mates are all dissing me for the fact that I really enjoy watching it. What can I say, it’s so damn entertaining and, well, relaxing to watch a little trash TV every now and again. At good last, I have a weekly date again, at 8:15 pm sharp :)
I listen to radio here in Cape Town and my favorite radio station is Five FM. I love the electronic beats with African influence!
Looks like there’s quite a lot of discussion about the issue of ‘sponsoring’ again. The subject pops up quite regularly, and I really noticed that it filled up my timeline in the past couple of days. Here’s the thing with sponsoring: in my mind, what’d be necessary is some sort of harmonized set of rules for indentifying sponsored content, something that’s binding for everyone. I would definitely make it applicable to magazines as well. Naturally, magazines have a bias to feature products of their advertising clients, and I think there needs to be a healthy and fair balance between the rules that apply to a print outlet and a blog. I do think that a lot has already happened in the blogosphere in that respect, but that’s not necessarily true for the social media segment, mainly due to the fact that many influencers working primarily in the latter are of the younger generation and have not yet been confronted with the issue. It seems to me that many of them are basically afraid to lose followers and for that reason choose to not identify sponsored content. My response to that would be: losing a couple of followers is better than losing credibility, don’t you think?
Of course, it’s not always easy to know where to draw the line. And on top of it, how is anyone supposed to actually check compliance with these hypothetical standards?
I don’t have a real answer to this question, and I am pretty sure it’ll be a while before some sort of overall balance is reached. I guess we have to remind ourselves how young the industry and many of its participants, creators and follower still are.
I, for my part, don’t have a problem with clearly identifying sponsored content, and my feeling is that you don’t mind, either. Am I right in my assumption? I believe that as long as I’m convinced by a product, and feel that it works for me and that I can stand behind it because it’s genuine hot shit, you, dear readers, won’t mind the advertising aspect. At least that’s my impression.
I’m actually very proud whenever I get the opportunity to cooperate with a label that I’ve liked for a long time. Whenever I get the feeling that a client likes me as much as I like them, it’s the best feeling. And on those occasion when I get a measure of creative freedom to communicate the client’s message with my own ideas and style the result is usually particularly awesome. There are a couple of examples from past collaborations that really make me super proud, like Alexander McQueen, Veuve Cliquot, YSL and Audible. The list is actually really long – I never accept stupid or unsuitable collaborations, nothing that doesn’t feel right. Well, that’s a really great aspect about the growing blogging scene – there’s the right partner for every product.
Be that as it may, my genuine impression is that you don’t seem to mind sponsored content on my blog. I wonder if that’s true. How do you feel about it?
outfit: Lala Berlin
bag: Lili Radu
jewelry: Georg Jensen