Generation: Millennial Pink

.Was ist Millennial Pink? | Generation Y | Hosenanzug in Rosa, Pumps von YSL mit Logo und Givenchy Logo Clutch | #Girlboss | Blogger Editorial Shooting

millennial pink

– or: The Color of Generation Y.

I must be ill or something. For some time now all I see is pink. Millenial pink, to be more precise. It has come to a point where I’m starting to somehow like it.
Have I been infected?
Should I be worried?

 
If I caught this penchant like a flu, I must have caught it on Instagram, looking at the cotton candy colored feed of my generation, for whom everything seems to be so easy and who makes everything look so perfect. Their world is pink – erm – millenial pink.

We, the millenials, also called generation Y, are the first generation of digital natives. And what do we do with this power we have, with our capacity to shape the internet to our liking? We color it pink – erm – millenial pink.

Was ist Millennial Pink? | Generation Y | Hosenanzug in Rosa, Pumps von YSL mit Logo und Givenchy Logo Clutch | #Girlboss | Blogger Editorial Shooting

As I have learned, millenial pink is THE color of millenials. If I skip through mental images of my life so far, I must say the clues were there all along. Pink as little girl, pink in my Paris Hilton phase, and now pink everywhere on Instagram. Let’s face it, I never stood a chance. This color has always been a part of my life.
 
But contrary to the piggy pink and girly pink of yesteryear, millenial pink is a pastel tone with a note of peach and the slightest shade of salmon. In fact, there is no such thing as a stringent consensus about the exact shade of millenial pink. For me it would be the color of this suit I am wearing.

two piece: Hebe Studios
shoes: Saint Laurent
clutch: Givenchy

Was ist Millennial Pink? | Generation Y | Hosenanzug in Rosa, Pumps von YSL mit Logo und Givenchy Logo Clutch | #Girlboss | Blogger Editorial Shooting

I have nothing against pink at all (it works perfectly in combination with black!), I am just a bit surprised that there is such a thing as a color for an entire generation.
 
But millennial pink has already been around for a couple of years. Acne discovered the color in 2007 and featured it prominently in the brand logo. 10 years later even the last fashion blogger has a millennial pink velvet sofa in her home. And now that the generation of millennials has grown up, what to the adult y-ers do?
They buy #girlboss suits in millennial pink.
What else?

.

This post is also available in German Russian


But seriously, at closer scrutiny we see that millenial pink isn’t all that terrible. Maybe a little naive, yes, but it simply projects the longing for an intact world that we feel deep inside ourselves. By painting the world pink, we protect ourselves from the outside world. The internet opened the floodgates to an endless stream of information. But as so often, the gift comes at a high price. We can no longer hide behind claims of ignorance, we are confronted with all the terror of our modern world. We see war, racism and suppression.
 
Is it really that hard to understand that our generation opted for millenial pink as our color?

Was ist Millennial Pink? | Generation Y | Hosenanzug in Rosa, Pumps von YSL mit Logo und Givenchy Logo Clutch | #Girlboss | Blogger Editorial Shooting

Was ist Millennial Pink? | Generation Y | Hosenanzug in Rosa, Pumps von YSL mit Logo und Givenchy Logo Clutch | #Girlboss | Blogger Editorial Shooting

Was ist Millennial Pink? | Generation Y | Hosenanzug in Rosa, Pumps von YSL mit Logo und Givenchy Logo Clutch | #Girlboss | Blogger Editorial Shooting

It isn’t the first time that an entire generation can be subsumed under a color, either. Then hippies preferred earthen nature tones, an echo of which still reverberates in seldom refurbished bathrooms. And then there is the generation that is dressed from head to toe in beige, often spotted hiking in partner look or at Desigual when they feel like ‘mixing it up’ a little.

But I am not part of that generation. Born in 1989, I am a millenial, and, maybe fittingly, the millenial pink virus has finally caught up with me. It makes sense that I simply needed this suit. It will, no doubt, look awesome on my Instagram channel. I wouldn’t necessarily call it cute, it’s more on the cool and nonchalant side.
 
It says: I stand by my femininity and my generation, and at the same time I have the balls to be my own boss.
 
There’s one thing we millenials shouldn’t forget, after all: we are a generation who grew up in times of a growing discourse about gender equality, with a female prime minister in Germany and more and more women in the boardrooms of companies everywhere. Pink, for us, is nothing to do with weakness.

Was ist Millennial Pink? | Generation Y | Hosenanzug in Rosa, Pumps von YSL mit Logo und Givenchy Logo Clutch | #Girlboss | Blogger Editorial Shooting

Karen by Simonsen

Urban Outfitters

Fashion Union

Samsøe & Samsøe

Dorothy Perkins

Missguided

Pieces

Paul & Joe

Topshop

Topshop

Topshop

Alberta Ferretti

Alberta Ferretti

Auqazzura

Rochas

Puma

Niels Peeraer

J.W.Anderson

N°21

i.am+

Richmond & Finch

Quay

Marc Jacobs

Tory Burch

Private Party

Emerson Thorpe

ban.do

By the way: Shopbob has a 25% Extra Sale off Designer sale styles! Use the Code SOLUXE! The sale ends tomorrow midnight!

This post is also available in German Russian



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23 Comments


  1. This color isn’t new. It was very popular in interior design in late 80s – early 90s, at least here in USA. Have a better look at that penthouse suite in “Pretty woman”, you’ll see what I mean. :) It’s just that the Instagram wasn’t around to capture the madness back then. :)

    Of course fashion trends always come back with a twist – pair it with different colors, style it differently and it looks new… While it isn’t. :)

    Reply

    1. that’s true! But it has a new name now :D

      I think in the end you can’t invent something new, only interpret it in a new way…

      Reply

  2. Hey Masha,

    nicht, dass ich nicht sowieso all deine Bilder und Beiträge großartig finde, aber diese hier gefallen mir ganz besonders. Zum einen der Look und zum anderen die Location: Platte :-).

    Bearbeitest du deine Blog-und Instagrambilder eigentlich mit Photoshop o.ä.?
    Vielleicht hast du ja mal Lust einen Beitrag darüber zu schreiben und worauf es bei Streetstylefotografie ankommt. Würde mich sehr freuen, denn von dir kann man sicher Einiges lernen.
    Ich bin noch immer auf der Suche nach meinem Stil, was einen einheitlichen Bildauftritt angeht :-).

    Liebe Grüße und mach weiter so,
    Stephie

    Reply

    1. Danke Stephie :)
      Die Platte fand ich auch ganz witzig, auch wenn es gar nicht so einfach ist geeignete Plattenlocations zu finden (lustig oder?) weil sie oft so enorm begrünt sind und dieses cleane dann verloren geht :(

      Ich bearbeite meine Bilder (alle) tatsächlich vorher in PS und später noch zusätzlich auf dem Handy! Allerdings habe ich da meine Geheimrezeptur und würde sie nicht weitererzählen :P
      Manche Dinge möchte ich eben doch für mich behalten…..^^

      xx

      Reply

  3. Tolle Fotos, die Schuhe sind der Hammer!
    Liebe Grüße
    Nicole

    Reply

  4. OMG, I’ve never really been a pink loving person but I’ve lately got “ill” too I guess. I feel more and more drawn to wearing this color, having a pink suit like yours would simply be perfect. Beautiful pictures and styling!

    x, Anova

    http://amodernletter.com/

    Reply

    1. hahah same here :D

      I think as long as there are no ruffles and stuff it’s absolutely ok to wear pink :)))

      Reply

  5. Wooooow, dieses Outfit ist einfach der absolute Hammer! Ich bewundere dich dafür, wie du dich einfach traust, neue Trends und Kombis auszuprobieren, die nicht jeder mögen muss. Aber ich mag es einfach jedes Mal!!! Dieser pinke Anzug ist der Hammer und in Kombi mit dem Ledertop und den edlen Accessoires sieht es meeega elegant aus!
    Liebe Grüße,
    Sandra / http://shineoffashion.com

    Reply

    1. wirklich jedes Mal? :D Wow!

      Ich liebe den Anzug auch und vor allem der Blazer ist im Alltag total tragbar! ich würde zur Zeit am liebst NUR Zweiteiler tragen. Habe die irgendwie total für mich entdeckt :)))

      Reply

  6. To be honest, if I was to be represented by one colour, the pink is really not that bad!

    Reply
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