Some of you may know that I have Russian origins.
I grew up in Germany, and would call German my mother tongue (my German is in fact better than my Russian), but my genetical make-up is definitely eastern. You sometimes see it on my face, and even if I don’t want to be too stereotypical about it, I can’t deny that I have an affinity for eye-catching make-up and mini-skirts. All in the genes?
Be that as it may, something was triggered in me recently when I found myself in Marcel Ostertag’s studio gawking at a huge fur coat. ‘Is it real?’ was my first question. Not only did I see a lot of fur, it also felt like fur. Still, the answer was no. This meant I could put it on without any guilty feelings. It was a great opportunity to put together some crazy outfits. The one I chose for this post is one that clearly marks me out as the Russian I am. Well, I guess that’s why I like it. Wearing boots, and with the buckles on the coat, the outfit is not overly sexy. It’s more like a certain kind of magic.
Generally speaking, it is an outfit that shows a love for detail, reflected for example in the pretty buttons on the shirt, and the exquisite textiles. Our German designers really know how to elevate seemingly mundane every-day pieces of clothing into the sphere of the truly special. Marcel Ostertag is doing it regularly, Kala and Maisonnoee come to mind as well. I feel we focus way too often on the big clothing chains and all too often overlook the newcomers, small labels and local heroes – which is strange considering that we are all looking for something special, like a bag not everyone has, or a truly unique piece of clothing.
Blouse: Marcel Ostertag
Coat: Marcel Ostertag
But how to discover independent designers?
After all, you don’t tend to stumble over them in the streets, and are sadly underrepresented in the large fashion chains, where purchasers don’t take any risks.
One onlineshop that offers clothes by many incredible designers, especially from Germany, is showroom.de
The platform was founded in Eastern Europe, by the way. Showroom.de stocks more than 200 designer brands, and is a fantastic resource to browse through fashion made by up and coming labels. And the best thing is that very often it’s possible to snatch up unique designer pieces for very moderate prices. You don’t pay extra for the name, and still you get top quality. The reason why the quality is often so high among young labels is that they tend to produce locally and in very limited numbers.
On showroom.de, the products are described by the designers themselves, so you get a very detailed and accurate idea of which materials were used in the production and how the garment in question is cut. If you enjoy shopping sprees and discovering highly individual pieces of clothing that break the mold of mass production, this site is definitely for you.
And now that I have your attention, let me cap it off with the best bit: with the discount code Masha20 you get a EUR 20 discount for purchases over EUR 50. You can redeem the offer until February 28, 2017.
in Collaboration with Showroom.de