Back from Taiwan, I am slowly finding my bearings in Berlin again. My suitcase is still not unpacked, and neither is my head. Somehow this week passed like a dream. Before I could really ask myself what’s happening, I am already back in reality, typing this weekly update for you. Did I not just write the last one yesterday? Was I in Taiwan yesterday? Where have the days gone?
Well, the biggest upside to being in Berlin again is the nice weather here, while in Asia the rainy season is just about to start. While I was on the other side of the globe, summer has finally decided to pay Berlin a visit, and turned the whole city upside down. I find everything completely changed here, everyone’s happy, relaxed, everyone’s sitting outside and enjoys life. It’s great to be back home!
Next week I’ll have an interior post for you, also my first Taiwan story, plus a personal post. Lately I didn’t manage to write 4 posts a week, it was more like 3 on average. I’m thinking about reverting to my regular 4 posts per week schedule – or are you guys ok with 3? I would love to hear your feedback on this, please tell me openly: would you prefer more posts, or do you like the current frequency?
Next week I will also relaunch my Youtube account with the first new video. And I am also looking forward to an awesome concert, and hopefully to to see my best friend again! Looks like this is going to be a great week! :)
Sometimes I’d love to have a content filter for Facebook, and I’d set it to the word ‚influencer‘. Wish I could mute all these posts. There seems to be an endless run of articles on the subject right now, most of them with generic headlines like ‚How to become an influencer‘, ‚Influencers you should know‘, and so on and so forth. I even noticed ads for analysis tools allegedly tailored to the needs of influencers. ‚Influencer‘ has become the catchphrase of the moment, the cure-all for every conceivable product.
But one aspect gets lost with this approach: personality.
Personally, I do not consider myself as a service company for enterprises, I rather see myself as content creator for my followers. May main reason for doing what I do is that I am following my personal dream. The financial aspect is secondary.
Sadly, it really seems like it’s all about money at this stage. I think that’s a real shame! The whole development reminds me of what’s going on in the music industry, where musicians risk less and less and stick to certain formulas that promise lots of clicks and some sales, all at the expense of more experimental music that carves out its own space. This is of course not true for all musicians, I don’t mean to imply that at all, but if you talk to people in the industry it’s a recurring theme and apparently a noticeable trend. Well, I see plenty of parallels to my own field here, that’s for sure. I hope the tide will change again soon, I hope we’ll be able to focus more on what really counts again: kick-ass content, and kick-ass music!
shoes: 3.1 Phillip Lim
Fancy waffle ice cream!
Basically, I was served kind of a waffle with holes in it, together with delicious ice cream, whipped cream and toppings. Super, super tasty, and highly Instagramable. You get this calorie bomb at Chickenbuzz on Rosenthaler Strasse in Berlin Mitte.
In episode 18 of our podcast, Lisa and I are talking about weight problems at the start of the summer season, and devise a plan how to get our bodies and homes into shape for the warm months. It’s a really summery episode basically, we’re chatting about holidays and thinks like that too. Plus, we’re also bitching about the subject ‚influencer marketing‘, and we’re answering a bunch of follower questions.