evening dress | prom dress | cindarella princess dress | from Berlin designer Nobi Talai | fashion | Outfit | Shooting location: castle Sanssouci in Potsdam | style: mint, green, blue, long dress, wedding, sexy, Dresscode: Cocktail, longsleeve, silk, dreamy, effortless, minimalistic, elegant, chic

photos: Theresa Kaindl
outfit: Nobi Talai, Jimmy Choo
location: Schloss Sanssouci, Potsdam

I was asked that very question a little while ago, and I can’t stop thinking about it ever since. I bet you intuitively answered this question without hesitating, just like I did. I bet your answer is the same that I had: “NO”. But I must say, while I still stand behind that “no”, I started doubting my stance in the days that followed.

Does fashion have to be beautiful after all?

evening dress | prom dress | cindarella princess dress | from Berlin designer Nobi Talai | fashion | Outfit | Shooting location: castle Sanssouci in Potsdam | style: mint, green, blue, long dress, wedding, sexy, Dresscode: Cocktail, longsleeve, silk, dreamy, effortless, minimalistic, elegant, chic

evening dress | prom dress | cindarella princess dress | from Berlin designer Nobi Talai | fashion | Outfit | Shooting location: castle Sanssouci in Potsdam | style: mint, green, blue, long dress, wedding, sexy, Dresscode: Cocktail, longsleeve, silk, dreamy, effortless, minimalistic, elegant, chic

Let’s start with the word “beauty”. Beauty, as we know, lies in the eye of the beholder. For example, I LOVE certain clothes that may not necessarily emphasize my assets. I just have a soft spot for oversized and stripe patterns. It may well be that others find that some of the clothes I wear lack shape, and I guess many people will turn up their noses at the sight of cycling shorts – which I really like.
 
But no matter what other people think, I have my own aesthetic guidelines. I like he clothes I choose. I like wearing them. Not necessarily because they fits me snugly, or because they make me more beautiful. I like my clothes because the make me feel a certain way. With that in mind, the term “beauty” is already not as clear cut as it may initially appear.

Who decides what’s beautiful and what isn’t?
The only authority in that respect should be ourselves.

evening dress | prom dress | cindarella princess dress | from Berlin designer Nobi Talai | fashion | Outfit | Shooting location: castle Sanssouci in Potsdam | style: mint, green, blue, long dress, wedding, sexy, Dresscode: Cocktail, longsleeve, silk, dreamy, effortless, minimalistic, elegant, chic

evening dress | prom dress | cindarella princess dress | from Berlin designer Nobi Talai | fashion | Outfit | Shooting location: castle Sanssouci in Potsdam | style: mint, green, blue, long dress, wedding, sexy, Dresscode: Cocktail, longsleeve, silk, dreamy, effortless, minimalistic, elegant, chic

For me, fashion is a form of expression, a signal to the outside communicating an internal feeling. For example, on days when I feel like staying more in my private sphere I tend to wear jeans and T-shirt, when I have important meetings I often go for pleat-front trousers, and when I want to feel sexy I often opt for dresses. Fashion helps me to feel sexy, confident, strong or relaxed. Fashion reflects my mood, gives it a frame. And no matter what the day, I never, ever feel like looking ugly. But that’s another thing: is “ugly” really the antonym for “beautiful”?
 
If so, then fashion needs to be beautiful.
If not, then things are a little more complicated.

The question is difficult to answer even from a historical perspective. After all, fashion had a very practical component in the past. It was a social signifier, a manifest demarcation line between men and women, the rich and the poor: trousers for men, dresses for women, exquisite textiles for the elites, rags for the poor. These parameters have shifted, today it’s not always immediately clear just from someone’s fashion which social strata or even which gender they belong to. The borders become blurred.
 
As a sign of the times and a result of the social debate concerning equal rights, unisex becomes more and more popular. Even in business, dress codes are becoming less strict. Many successful companies today are helmed by men in jeans and T-shirts. The potency of fashion as a tool to make statements has not changed, but the formerly rigid categories are becoming less and less strict, and people can no longer be easily pigeonholed due to the clothes they wear.

With societal pressure breaking away, the decision how one chooses to express oneself with fashion becomes a purely individual one. In a roundabout way, that also makes it seem more important than ever to express oneself through style and clothing, and it also makes certain pieces of clothing more valuable to us. We are still being judged for our appearances, but the details are more important than ever: which material are your clothes made of, how well do they fit you, how much of a sense of style does someone have… those aspects have grown in importance. Clothes may not necessarily give away someone’s social status anymore, but they show if someone is creative, they may hint at liberal or conservative world views, etc. We have simply become much more attuned to those little details than our parents were, certainly more than the generation of our grandparents, who usually had much bigger difficulties accepting that torn trousers can be a statement and a choice. For them, that sort of fashion is not beautiful, and by extension not socially acceptable.

evening dress | prom dress | cindarella princess dress | from Berlin designer Nobi Talai | fashion | Outfit | Shooting location: castle Sanssouci in Potsdam | style: mint, green, blue, long dress, wedding, sexy, Dresscode: Cocktail, longsleeve, silk, dreamy, effortless, minimalistic, elegant, chic

evening dress | prom dress | cindarella princess dress | from Berlin designer Nobi Talai | fashion | Outfit | Shooting location: castle Sanssouci in Potsdam | style: mint, green, blue, long dress, wedding, sexy, Dresscode: Cocktail, longsleeve, silk, dreamy, effortless, minimalistic, elegant, chic

Personally, I really don’t care if someone wears flower-patterns, glitter or unisex black – what’s important is that the person feels good and beautiful in the clothes they wear. Beauty has many faces and gradients, and often it does not conform with society at all.
 
So, I guess I changed my mind.
Fashion needs to be beautiful.
 
It does not have to be beautiful to all of us in the same way, but it needs to convey a positive feeling. I want to feel beautiful in my clothes – pretty and strong or pretty and feminine.
 
And this would be my wish, that fashion does just that in the future, that it serves as a medium for all of us to communicate our own aesthetics – in myriad different, colorful ways. My wish is that fashion no longer excludes, but that it underlines the beauty in each and every one of us.

evening dress | prom dress | cindarella princess dress | from Berlin designer Nobi Talai | fashion | Outfit | Shooting location: castle Sanssouci in Potsdam | style: mint, green, blue, long dress, wedding, sexy, Dresscode: Cocktail, longsleeve, silk, dreamy, effortless, minimalistic, elegant, chic

This post is also available in German Russian

.the perfect summer festival Outfit | fashion | packing list | Kosmonaut | germany | brands: Hunter, Levi's, Dr. Martens | Style: casual, easy, effortless, denim, sexy, sporty

the perfect summer festival Outfit | fashion | packing list | Kosmonaut | germany | brands: Hunter, Levi's, Dr. Martens | Style: casual, easy, effortless, denim, sexy, sporty

In collaboration with Peek & Cloppenburg (There are two distinct and independent companies called Peek & Cloppenburg, headquartered in Düsseldorf and Hamburg, respectively. This article was created in cooperation with Peek & Cloppenburg KG, Düsseldorf. For a full list of branches and locations visit www.peek-cloppenburg.de).

up:
skirt: Levi’s
swimming suite: Levi’s
shoes: Dr. Martens

the perfekt summer festival Outfit | fashion | packing list | Kosmonaut | germany | brands: Hunter, Levi's, Dr. Martens | Style: casual, easy, effortless, denim, sexy, sporty

the perfekt summer festival Outfit | fashion | packing list | Kosmonaut | germany | brands: Hunter, Levi's, Dr. Martens | Style: casual, easy, effortless, denim, sexy, sporty

like Kosmonaut!
Summer is here, and the festival season is already in full swing! And whether you like the idea or not, the truth is that in the 21st century music festivals are no longer about music alone – fashion plays a huge part too! Be it a 60s hippie look or the sneaker-and-bellytop combos of the 2000s – fashion reflects music, and all over the world festivals are a playground for fashion.
 
I must say, under the right conditions I’m all for it! If it’s not just about the game of see and be seen, if clothing fulfills a role somewhere between festival-chic and function wear, and as long as music still takes center stage there is an undeniably beautiful synergy between the worlds of fashion and music.

the perfekt summer festival Outfit | fashion | packing list | Kosmonaut | germany | brands: Hunter, Levi's, Dr. Martens | Style: casual, easy, effortless, denim, sexy, sporty

So, to get in you the mood for all the upcoming festivals, Peek & Cloppenburg offers a wide range of clothing and accessories under its POP Impressions umbrella.
 
From July 22 onwards, you’ll find everything your (festival-) heart desires in pop-up spaces in the P&C Weltstadt-stores in Berlin, Cologne, Düsseldorf, Frankfurt am Main and Vienna! Those among you who with a soft spot for the classic look with flower dress, lace blouse and frayed shorts will love the carefully curated selection by Free People. Fans of denim will find an amazing all-over look by Levi’s, and if you want to show up prepared for the festival mud, the selection includes the perfect boots and rainjackets by Hunter. There is something for every taste, whether you’re into 60s youth culture or feel more inspired by the minimalist look of the 2000s.On top of the selection of brands including Champion, Free People, Hunter, Ellesse and Levi’s you’ll also find a good few essential beauty and lifestyle products.
 
My absolute favorites?
I’d have to say the colorful range of Essie nail-polishes and the Instax instant photo cameras.

the perfekt summer festival Outfit | fashion | packing list | Kosmonaut | germany | brands: Hunter, Levi's, Dr. Martens | Style: casual, easy, effortless, denim, sexy, sporty


– Rain-jacket
– Cosy but weatherproof shoes
– Logo and basic shirts
– sweater for the evening
– Denim, denim, denim!
– Swimsuit (trust me. wear a bikini instead of underwear!)
– Backpack (or fanny pack)
– Instant-Camera
– Soap bubbles set

the perfekt summer festival Outfit | fashion | packing list | Kosmonaut | germany | brands: Hunter, Levi's, Dr. Martens | Style: casual, easy, effortless, denim, sexy, sporty

the perfekt summer festival Outfit | fashion | packing list | Kosmonaut | germany | brands: Hunter, Levi's, Dr. Martens | Style: casual, easy, effortless, denim, sexy, sporty

the perfekt summer festival Outfit | fashion | packing list | Kosmonaut | germany | brands: Hunter, Levi's, Dr. Martens | Style: casual, easy, effortless, denim, sexy, sporty

the perfekt summer festival Outfit | fashion | packing list | Kosmonaut | germany | brands: Hunter, Levi's, Dr. Martens | Style: casual, easy, effortless, denim, sexy, sporty

the perfekt summer festival Outfit | fashion | packing list | Kosmonaut | germany | brands: Hunter, Levi's, Dr. Martens | Style: casual, easy, effortless, denim, sexy, sporty

up:
skirt: Levi’s
shirt: Champion
jacket: Hunter
shoes: Dr. Martens

My personal festival season started last week at Kosmonaut festival, and you’re probably wondering: what’s Masha’s ideal festival look in 2018? The answer is: it’s quite minimalistic, actually, spiced up with denim and an air of casual comfort. I tend to reach for a pretty monochromatic color scheme, with well-matched items.
 
What we should not forget, especially in Central Europe, is that the height of summer does not automatically guarantee sunshine and temperatures upwards of 30 degrees. It’s best to be prepared for all eventualities, and good equipment and gear is the basis for the most carefree and fun festival experience!

the perfekt summer festival Outfit | fashion | packing list | Kosmonaut | germany | brands: Hunter, Levi's, Dr. Martens | Style: casual, easy, effortless, denim, sexy, sporty

My perfect festival outfit fulfills two requirements at once: it needs to represent me fashionably, and it needs to protect me from wind and weather!

the perfekt summer festival Outfit | fashion | packing list | Kosmonaut | germany | brands: Hunter, Levi's, Dr. Martens | Style: casual, easy, effortless, denim, sexy, sporty

In my case, I knew I needed the perfect rain-jacket, something wind- and weather-proof that complements my regular looks that would also keep me dry – just in case. Plus, I wanted to be able to stow the jacket away in my backpack quickly and without a fuss. I didn’t have to search for long, the green model by Hunter is perfect for me. It goes really well with equally weather- and festival-proof Dr. Martens.
 
In the end we were actually pretty lucky with the weather, so I also packed a bunch of summer essentials like my swimsuit (Kosmonaut has a lake for pedal-boating and swimming!) and my denim skirt, all stuffed into what’s probably the most important festival item of all: my black backpack, which is not only more comfy but also clearly more practical than any frayed-boho-bag I might have otherwise reached for.
 
Do you like my outfit?

the perfekt summer festival Outfit | fashion | packing list | Kosmonaut | germany | brands: Hunter, Levi's, Dr. Martens | Style: casual, easy, effortless, denim, sexy, sporty

This post is also available in German Russian

in collaboration with Raumfreunde

I‘m sitting at my table, letting my gaze wander around the flat. Quite a lot has changed in here since my last interior post. Some of the differences I perceive reflect the changes in my private life which so characterized my last year. There were a number of them, but the separation from my ex-boyfriend was probably the most profound.
 
This separation has led to many small and bigger changes in my daily life, but the most substantial impact has been on my life inside my own four walls. After all, we had lived together for 4 years, and now I was alone again. Saying goodbye to my old love also meant saying goodbye to a number of (beloved) pieces of furniture, while welcoming others into my home. My living room and office were particularly affected. I’ll make sure to show you my living room in a separate post (it’s not quite finished yet), but right now I’d like to invite you into my office, a room that I am really proud of!

THE OFFICE

In the past, this space has felt a little empty to me. Sometimes it bothered me that it felt too feminine somehow, also, in a way, unfinished. Compared to the rest of the flat the room was just too cutesy, and it just never integrated well with the concept of the flat as a whole.

A change was needed!

Change, in this case, would have to start with a bunch of stronger elements. Said and done, I scrapped the pink and gave the room a new coat of paint. I opted for a grey-green ceiling, which I felt works perfectly with the other rooms, and since I’m generally a fan of that particular tone anyways. Why the ceiling?
Because it is a statement, and an unusual one at that.
 
Many have advised me against it, to be honest. The main consensus was that painting the ceiling in that color would make the room smaller, and many were sure that I would regret it. But I achieved exactly the desired effect: I wanted to create a cosy work environment, a space in which I would not feel lost. So, instead of reaching for the regular option – white – I went for darker tones, and am super happy with my decision. The room is very large and high anyways, and I don’t feel at all that the dark ceiling is in any way oppressive. On the contrary, I feel it makes the entire space special and atmospheric.

Next, the table had to go as well. My old table had suddenly looked almost lost in the large room, and it was too small for two people to sit at. That was the decisive factor, really: I wanted a HUGE, beautiful desk, in the middle of the room, a center piece that several people could work or eat on at the same time. You know, some time after my separation, I fell in love again, and after a while David moved in with me. The new love also necessitated a new work concept for my flat, as David is a freelancer much like myself, and also tends to work a lot from home. But he needs a good bit more space than me, which made my old desk rather impractical. So we decided to welcome another roomy into our flat:

ANDO

Ando is exactly what I was looking for: a dark element in an otherwise light room, a table that is large, yet elegant and slender in form. It is contemporary and timeless all at once. It is large enough for 4 people to comfortably work on it and for 8 people to eat on it at any one time.
 
The latter point was also a crucial one for me – I love inviting friends over to cook together. On those evenings, my office is converted into a dining room in no time at all, and Ando becomes a stylish dinner table.
 
And talking about style: the surface are of the table is coated in high-quality, dark-grey melanin, so it’s not a big deal if a little wine gets spilled on it. The surface is visually impressive as well, in fact I already used my Ando for a good few flat-lays.
I guess Ando likes being the center of attention.

This post is also available in German Russian

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The Author

Masha Sedgwick ist ein persönlicher Fashion und Style Blog aus Berlin. Neben Mode schreibt die Fashionbloggerin auch häufig über Themegebiete rund um Beauty, Lifestyle und Reisen und gibt wertvolle Tipps, ob zum perfekten Make up, der täglichen Haarpflege, dem besten Hotel oder für den schönsten Städtetrip überall auf der Welt. Der Blog existiert bereits seit 2010 und dank der anspruchsvollen Bilder und persönlichen Texten gehört Masha Sedgwick mittlerweile zu den erfolgreichsten und reichweitestärksten Modeblogs in Deutschland, hat es auch zu internationaler Bekanntheit erreicht und wird regelmäßig im Print und Fernsehen gefeatured.

Masha Sedgwick is a personal fashion and style blog from Berlin. Besides fashion she also writes about beauty, lifestyle and travel and gives valuable tips, whether it's the perfect makeup, daily hair care or the best hotel. Masha Sedgwick runs her blog since 2010 and thanks to its high quality in text and image the blog Masha Sedgwick is now one of the most successful fashion blogs in Germany.

Маша Седжвик – автор личного блога, посвященного моде и стилю. В центре ее внимания не только модная одежда – она часто пишет на темы, связанные с красотой, образом жизни и путешествиями, освещает модные тенденции, а также дает ценные советы – например, как сделать идеальный макияж, как правильно ухаживать за волосами, как выбрать отель или куда поехать в отпуск. Блог Маши Седжвик существует с 2010 года. Благодаря интересным текстам и качественным фотографиям он стал одним из самых успешных блогов о моде в Германии и постепенно приобретает популярность за ее пределами.

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