Does it exist, that one fashion item that’s been trendy for 100 years? I don’t mean a100 years as in ‘seemingly forever’, I mean an actual century. Is there such a thing? Yep, there really is: the sneaker! This year Keds are celebrating their 100 year (!) anniversary. In 2016, the American shoe brand is still as hip as it was at its launch in 1916- and there’s no end in sight. Just think about that for a second! With such longevity, it barely comes as a surprise that the legendary Keds sneakers have graced the feet of many a style icon over the course of the last 100 years – Audrey Hepburn, Marilyn Monroe and Jackie Onassis are just a few illustrious examples. Jennifer Grey wore Keds as Baby, Dirty Dancing her way into the Hollywood A-league. The list of stars is very, very long. Even Ditta von Teese, generally known more for her high-heeled looks than for casual styles, is sometimes seen wearing Keds. With Taylor Swift and Jennifer Aniston she’s in excellent company in that respect. Keds sneakers seem to be all-round talents and popular among all generations. But what’s behind the success? What’s the secret of Keds? Like every true icon, they are, in a word, timeless. Keds are not tied to the ebb and flow of trends, and not limited to a certain style or age group. They fit pretty much most outfits without stealing the light, and are amazingly comfortable to wear. What else could you wish for in a sneaker?
‘The secret of elegance lies in simplicity.’ Christian Dior
That sums it up: Keds sneakers are simple, straightforward – and perfect. There’s nothing superfluous about them, the timeless design is the perfect recipe against boredom. It alwas has been, and always will be like that. The champion is the undisputed number one and available in countless variations, in all colors and materials. My personal favorite is the classic model – well, almost! If you look closely you’ll see that my sneakers have a plateau! Just the right little twist to make a difference.
The Look Shirt: Tommy Hilfiger skirt: Asos sneakers: Keds
I took it from there and selected a classic and sporty outfit: a shortened denim skirt, tipping my hat to lates fashion craze, a wonderfully soft Rolling Stones shirt and socks to provide a little highlight, matched with the sneakers. I drew inspiration for the look from Taylor Swift, who wore a pretty similar combination once – also complete with her Keds. Taylor Swift has been the face and testimonial for Keds since 2012, embodying a new kind of female icon: an independent, free spirit. A woman with power and a will of steel, and at the same time a real lady. Keds are sneakers, but they are much more than that as well: a style item synonymous with women that goe their own way. Women like Yoko and Audrey, who were not afraid to venture off the beaten path, and wore sneakers when they wanted, defying the social norms of their times. Looking up to these role models, I’m happy to be part of the ladies first campaign. It is my wish to follow them in their large footsteps, to pave the way for a new generation of women. I have the hope to move things in life, to move beyond rules and norms towards more freedom for a strong generation of women. I didn’t follow any trodden paths myself, I chose to work on my dream. And I never regretted it. For me that meant leaving everything behind and moving to Berlin at the spur of a moment. And I never looked back. In the end it wasn’t always easy, and I faced many, many risks. I often posted texts that I really was not sure whether I should publish them, dealing with subjects completely outside the realm of fashion. In the end it always made me feel proud to have an opinion. In the end, I never regretted anything. Regret often comes from the lingering feeling that we failed to act in a certain moment, the feeling that we may not have done everything we should have done. I know for myself that I will continue to follow my path, ready for the next jump, the next adventure, always with the hope that maybe I can be role-model for others. And of course I’ll be taking my Keds with me.
In Kooperation mit Keds