– or: The Color of Generation Y.
I must be ill or something. For some time now all I see is pink. Millenial pink, to be more precise. It has come to a point where I’m starting to somehow like it.
Have I been infected?
Should I be worried?
If I caught this penchant like a flu, I must have caught it on Instagram, looking at the cotton candy colored feed of my generation, for whom everything seems to be so easy and who makes everything look so perfect. Their world is pink – erm – millenial pink.
We, the millenials, also called generation Y, are the first generation of digital natives. And what do we do with this power we have, with our capacity to shape the internet to our liking? We color it pink – erm – millenial pink.
As I have learned, millenial pink is THE color of millenials. If I skip through mental images of my life so far, I must say the clues were there all along. Pink as little girl, pink in my Paris Hilton phase, and now pink everywhere on Instagram. Let’s face it, I never stood a chance. This color has always been a part of my life.
But contrary to the piggy pink and girly pink of yesteryear, millenial pink is a pastel tone with a note of peach and the slightest shade of salmon. In fact, there is no such thing as a stringent consensus about the exact shade of millenial pink. For me it would be the color of this suit I am wearing.
I have nothing against pink at all (it works perfectly in combination with black!), I am just a bit surprised that there is such a thing as a color for an entire generation.
But millennial pink has already been around for a couple of years. Acne discovered the color in 2007 and featured it prominently in the brand logo. 10 years later even the last fashion blogger has a millennial pink velvet sofa in her home. And now that the generation of millennials has grown up, what to the adult y-ers do?
They buy #girlboss suits in millennial pink.
But seriously, at closer scrutiny we see that millenial pink isn’t all that terrible. Maybe a little naive, yes, but it simply projects the longing for an intact world that we feel deep inside ourselves. By painting the world pink, we protect ourselves from the outside world. The internet opened the floodgates to an endless stream of information. But as so often, the gift comes at a high price. We can no longer hide behind claims of ignorance, we are confronted with all the terror of our modern world. We see war, racism and suppression.
Is it really that hard to understand that our generation opted for millenial pink as our color?
It isn’t the first time that an entire generation can be subsumed under a color, either. Then hippies preferred earthen nature tones, an echo of which still reverberates in seldom refurbished bathrooms. And then there is the generation that is dressed from head to toe in beige, often spotted hiking in partner look or at Desigual when they feel like ‘mixing it up’ a little.
But I am not part of that generation. Born in 1989, I am a millenial, and, maybe fittingly, the millenial pink virus has finally caught up with me. It makes sense that I simply needed this suit. It will, no doubt, look awesome on my Instagram channel. I wouldn’t necessarily call it cute, it’s more on the cool and nonchalant side.
It says: I stand by my femininity and my generation, and at the same time I have the balls to be my own boss.
There’s one thing we millenials shouldn’t forget, after all: we are a generation who grew up in times of a growing discourse about gender equality, with a female prime minister in Germany and more and more women in the boardrooms of companies everywhere. Pink, for us, is nothing to do with weakness.
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